# identity.md

## Organization Overview
- **Company Name:** Belly Button Designs
- **Mission:** To connect people, spread joy, share love, and brighten the world through unique, elegant designs in greeting cards, stationery, and giftware.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded over 25 years ago as a unique British brand.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to spreading joy, sharing love, and making the world brighter through creative and elegant design.
- **Relevant Links:** [About Us](https://www.bellybuttononline.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in designing, making, and selling luxury and trend-led greeting cards, stationery, and giftware.
- **Location(s) and Geographic Presence:** Operates as a British brand.
- **Key Partnerships and Affiliations:** Details forthcoming.